July 2007 - June 2008
Marketing
Website
A new interactive website and the e-newsletter (explained below) was created for the public by our new webmaster, Mayumi Suda. Please log in often as we are continually updating the site.
www.tenderlovingcanines.org
e-Newletters
The TLCAD video e-newsletter (to replace our postcard newsletter) was developed and sent out in January and April 2008. It includes news, videos, educational information, training techniques and personal stories, as well as connecting directly to our website. Please check it out at:
www.tenderlovingcanines.org/newsletter/april08_index.html
Promotional Materials
TLCAD was busy designing and producing several new media forms to help us spread the news of our new and continuing programs. In addition, we formed a unique partnership with Suzie Mayer-Watt of Mayer-Johnson, premier company in the field of communication devices, to publish a book using picture communication symbols (PCS) to give when placing a service dog for children with autism. The book, My Dog Hears Me Even When I Don’t Speak, by Suzie Mayer-Watt , is copyrighted. Other promotional items completed this year are:
• An informational brochure about TLCAD
• A video, Dear Dad, about a Mother’s story about her daughter with autism. This video can be viewed on our website at: www.tenderlovingcanines.org/newsletter/april08_index.html
